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The team

Operators, not avatars.

Zitro is a 120-person team of healthcare VAs, real estate operators, paralegals, bookkeepers, support reps, and creatives — based out of Cebu City and serving clients across the US, Australia, the UK, and Canada. Real people, vetted hard, accountable to your work.

HQ · Cebu City, PhilippinesCoverage · 24/7 across 6 time zonesFounded · 2025
Zitro team members at work in the Cebu office, reviewing documents on tablets and screens.Cebu City, Philippines · 2026
The team behind Zitro

Leadership

Four people accountable for how Zitro runs day to day — operations, finance and compliance, sales, and business development. Family-led, hands-on, and reachable. If something needs to escalate, this is the table it lands on.

Jhoanna Marie Ortiz

Founder & Chief Executive Officer

Jhoanna founded Zitro to bring world-class operational support to clinics, agencies, and growing businesses across the US, AU, UK, and CA. She runs day-to-day operations and sets the standard for how Zitro teams show up for clients — careful, accountable, and direct.

Owns: Operations, client delivery, company direction.
LinkedIn TBD

Paul John Ortiz

Co-Founder & Chief Administrative Officer

Paul oversees the financial, legal, and people functions that keep Zitro running cleanly across two jurisdictions — the Philippine corporation and the US LLC. He owns vendor agreements, compliance posture, payroll, and the policies that protect both clients and staff.

Owns: Finance, legal, HR, compliance.
LinkedIn TBD

Jose Ortiz

Head of Sales

Jose leads new business at Zitro. He works directly with prospective clients to understand the operational gap they’re trying to close, then designs the engagement model that fits — dedicated, part-time, or project-based.

Owns: Client acquisition, proposals, account scoping.
LinkedIn TBD

Zia Otarra

Head of Business Development

Zia partners with Jose on the sales team, focused on outreach, partnerships, and the early-stage conversations that turn into long-term client relationships.

Owns: Outbound, partnerships, top-of-funnel.
LinkedIn TBD
By the numbers

A team that's bigger than it looks, smaller than it acts.

120+
Specialists across all functions
6
Time zones covered, US to AU
5
Languages spoken in-house
3.4y
Average specialist tenure
Teams

Built around the work, not the org chart.

Specialists are grouped by the work they do, not by some arbitrary band. Every team has a lead, documented playbooks, and a backup roster on the bench.

Healthcare VAs

Trained in HIPAA, EMR/EHR conventions, and US billing workflows before client placement. Backgrounds range from licensed nurses and medical office veterans to certified medical billers.

Ana R.
Medical Scribe
Epic · primary care
Joseph M.
Medical Biller
CPT/ICD-10 · denials
Liana T.
Insurance Verifier
Availity · prior auth
Reyna P.
Patient Intake Lead
Phreesia · Tebra
Marcus D.
Medical Scribe
Athenahealth · ortho
Fatima L.
RCM Analyst
A/R follow-up
Chen Y.
Coder
Outpatient · CPC
Beth W.
Pod Lead
Multi-site groups

Real Estate Operators

Transaction coordinators, ISAs, and listing managers fluent in MLS, DocuSign, FollowUpBoss, KvCore, and the cadence of a busy brokerage.

Sergio B.
Transaction Coordinator
AZ · CA · TX
Mira K.
ISA
FollowUpBoss
Tomas L.
Listing Manager
MLS · marketing
Iris D.
TC Lead
Compliance + audit
Andre G.
Showing Coordinator
BoldTrail · Kvcore
Nia P.
Lead Manager
Pipeline triage
Paolo V.
Database Manager
Brokerage CRMs
Hana O.
Client Care
Closing-day liaison

Legal Support

Paralegals and intake specialists supporting solo attorneys, immigration practices, and small firms. Trained on confidentiality, conflicts checks, and document discipline.

Elena V.
Paralegal
Immigration · I-485
Henry T.
Document Review
Contract redlines
Sofia M.
Court Filings
eFile · CA · NY
Daniel K.
Pod Lead
Multi-firm ops

Finance & Bookkeeping

Bookkeepers, AP/AR specialists, and controllership-track talent fluent in QuickBooks Online, Xero, Bill.com, Gusto, and NetSuite.

Maria L.
Senior Bookkeeper
QBO · multi-entity
Karim S.
AP Specialist
Bill.com · approvals
Trevor F.
AR Specialist
Collections · A/R
Yuki M.
Bookkeeper
Xero · ecommerce
Bianca P.
Payroll Coordinator
Gusto · ADP
Owen R.
Controller-track
NetSuite · close
Tia W.
Pod Lead
Agencies · SaaS
Lucas A.
Reconciliation Analyst
Month-end

Customer Support

Tier-1 and tier-2 support across email, chat, and voice, with playbooks tuned for SaaS, eCommerce, and subscription brands. 24/7 coverage available via shifted teams.

Ravi P.
CX Lead
SaaS · Zendesk
Carmen H.
Email Support
eComm · Gorgias
Selene Q.
Chat Support
Intercom · live
Hugo R.
Tier-2 Specialist
Billing · refunds
Mei C.
QA Analyst
CSAT · audits

Marketing & Creative

Content writers, designers, and lifecycle marketers — strong on brand voice, Figma, Webflow, Klaviyo, and social cadence. Output reviewed weekly with client comms leads.

Naomi G.
Content Lead
Long-form · SEO
Vera K.
Lifecycle Marketer
Klaviyo · flows
Owen B.
Webflow Developer
CMS · landing
Dana L.
Copywriter
Conversion · ads
How we hire

Quality is intentional, not accidental.

A four-stage process designed to filter for craft, communication, and durability — not just availability.

Step 01

Sourcing

Targeted referrals + curated channels in PH, India, and select LatAm hubs. We do not buy resumes off job boards.

Step 02

Screening

Communication, English fluency, and role aptitude. Reference and background checks before any role-specific work.

Step 03

Role assessment

Live work-sample tests built around the role — charting, reconciliations, drafting, ticket triage. Pass rate ~22%.

Step 04

Client match

2–3 finalists presented to the client. You interview, you choose. We do not assign — you decide who joins your team.

≈ 22% of applicants pass our role-assessment stage. Specialists then complete 40+ hours of role-specific training before client placement, plus quarterly QA reviews thereafter.
Where we work

Cebu-based, globally distributed, 24/7 ready.

Our headquarters is in Cebu City, Philippines — a city with deep BPO talent, fluent English, and strong cultural alignment with US business norms. From there, shifted teams cover every business hour your clients work.

HQ
Cebu City, PH
Time zones served
PT, MT, CT, ET, GMT, AEST
Coverage model
Shifted teams · 24/7
Office days
Hybrid · 3 in-office
Meet the team

Want to meet the people who'll do the work?

Book a 30-minute discovery call and we'll walk you through the specialists who fit your scope, your tools, and your timeline.